Today’s juncture has seen the emergence of a myriad of innovators whose nature ranges from simple start-up companies to government associations. They have, as the current corporate and business landscape demands, come up with quite exciting ideas that help companies and businesses, in general, meet the demands of modern supply chain model. For instance, it is quite a reality that the current B2B audience is changing—not only in their decision-making methodology but also as to who is responsible for taking those decisions.
Basically, today’s market is becoming younger and definitely more online-savvy. Almost 89% of B2B researchers are fond of using the internet to look for the information they need, and nearly half of these seem to be real digital natives. Having this in mind, as per discussed by David Kiger in previous articles, today’s supply chain and logistics spectrum demand a lot more than simple good ideas in order for companies to stay close to their customers. Now, innovations, disruptors and game changers are, essentially, mandatory.
The world is changing, and it is crucial for companies, businesses, brands, firms, and pretty much everyone involved in today’s market to meet their audience’s demands and improve current and future engagement rates across every channel.
Understanding the nature of every company and benchmarking every digital behaviour against the competition is perhaps one of the most crucial parts of this process. Some companies seem to have already internalized the fact that these demands are more than tangible and real, which is why they are changing logistics with really innovative and unique concepts and ideas such as:
Disruptors and game changers
Drones have been lingering around many industries for quite some time; however, drone transportation systems are the ones carrying the lead. Drones, irrespective of the company, are capable of carrying up to one kilogram over more than 10 kilometers without the need for someone responsible for the remote control. Since 2011, there has been an emergence of different companies and startups running drone-powered deliveries such as medical supplies and all sorts of consumer goods around the world. In fact, some other traditional industries and businesses such as the post service is considering to carry out some trials with drones in hopes of improving their mail delivery.
These innovations have been also accompanied by other developments in other areas such as software. The software is what enables drones to actively analyze the most convenient route, thusly avoiding issues like tough weather and, in some cases, even restricted airspace.
Other companies already started exploring innovations by running on cloud-based technologies: e-commerce businesses and next-day delivery firms seem to arguably be the fastest fulfillment companies today. Besides, Asia also seems to be the perfect place for evidencing such rapid emergence and development. According to several CEOs, technology is essential for driving their businesses—both cloud computing and visualization technology help them rapidly identify and harness their full potential within today’s extensive and complicated supply chain. Technology has proven to be the main driver during every industrial revolution. It is what will set startups and companies apart: the whole system is configured by technology. Thus, it is quite understandable to see many companies heavily relying on new developments.
The importance of Asia
Asia is undeniably becoming—again—a key player within today’s increasingly technological juncture. Today, Asia is witnessing thousands of huge developments around many industries, especially in logistics. Some startups have managed to seize the gaps and turned them into opportunities in such fragmented and divisive market, which is often handicapped by improper and inadequate infrastructure and poor—outdated—logistic network and system. Asian developments are in line with assessments by investors who have found in the continent a logistics market capable of embodying a tremendous potential. No wonder why last year investment in regional logistics startups surpassed US$30 million—a huge increase compared to 2015.
Aside from the sheer array of investors seeking to ultimately profit off of these companies—honestly, they also surf across the continent looking for the most suitable option to scale and improve their businesses—, some governments in the region are also supporting innovation and technological developments in the logistics industry. In Singapore, for instance, the government has set aside US$25 million to support a pilot of integrated delivery systems for malls, in hopes of increasing transportation efficiencies and reducing the costs commonly associated with this activity as well as the traffic and bottlenecks along the roads outside the buildings. It has been estimated that this could result in positive numbers as per the number of delivery trucks on the road, thusly reducing idle times and queueing times for deliveries.
It will be quite interesting to see the extent to which these innovations will mark the future of the logistics industry. However, one thing is certain: companies have got to keep looking forward to coming up with more game changers and disruptors in order to enhance the scenarios surrounding this juncture. Otherwise, it will be very difficult to avoid falling victim of performance plateaus.
* Featured Image courtesy of David McBee at Pexels.com